Susceptibility to Reference Group Influence Among Rural...

Metamorphosis: A Journal of Management Research 2010 / 01 Vol. 9; Iss. 1

Susceptibility to Reference Group Influence Among Rural Consumers

Sridhar, G., Kumar, N. R., Murthy, G. N.
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Volume:
9
Language:
english
Journal:
Metamorphosis: A Journal of Management Research
DOI:
10.1177/0972622520100105
Date:
January, 2010
File:
PDF, 7.42 MB
english, 2010
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