Formative Research in Social Marketing || Approaching Big...

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Formative Research in Social Marketing || Approaching Big Data: Harnessing App Information in Social Marketing

Kubacki, Krzysztof, Rundle-Thiele, Sharyn
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Volume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-981-10-1829-9_3
File:
PDF, 380 KB
english, 2017
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