Compensatory word of mouth: advice as a device to restore...

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International Journal of Research in Marketing 2016 / 10

Compensatory word of mouth: advice as a device to restore control

Peluso, Alessandro M., Bonezzi, Andrea, De Angelis, Matteo, Rucker, Derek D.
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Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2016.10.003
Date:
October, 2016
File:
PDF, 986 KB
english, 2016
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