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Increasing brand recall for naming rights sponsorships
Donovan, Robert J., Anwar-McHenry, Julia, Hernandez Aguilera, Yolexis, Nicholas, Amberlee, Kerrigan, SimoneVolume:
6
Language:
english
Journal:
Journal of Social Marketing
DOI:
10.1108/JSOCM-08-2015-0060
Date:
October, 2016
File:
PDF, 384 KB
english, 2016