Best in Class or Simply the Best? The Impact of Absolute...

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Journal of Public Policy & Marketing 2016 / 10

Best in Class or Simply the Best? The Impact of Absolute Versus Relative Ecolabeling Approaches

Hille, Stefanie Lena, Geiger, Christian, Loock, Moritz, Peloza, John
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Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.1509/jppm.15.030
Date:
October, 2016
File:
PDF, 2.89 MB
english, 2016
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