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Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors
Zenker, Sebastian, Braun, Erik, Petersen, SibylleVolume:
58
Language:
english
Journal:
Tourism Management
DOI:
10.1016/j.tourman.2016.10.008
Date:
February, 2017
File:
PDF, 773 KB
english, 2017