An Empirical Investigation into the Effectiveness of Informational versus Transformational Advertising in Leisure Service Industries
Laskey, HenryVolume:
2
Language:
english
Journal:
Journal of Hospitality & Leisure Marketing
DOI:
10.1300/J150v02n02_04
Date:
August, 1994
File:
PDF, 2.71 MB
english, 1994