Segmentation in Social Marketing || The Importance of Segmentation in Social Marketing Strategy
Dietrich, Timo, Rundle-Thiele, Sharyn, Kubacki, KrzysztofVolume:
10.1007/97
Year:
2017
Language:
english
DOI:
10.1007/978-981-10-1835-0_3
File:
PDF, 153 KB
english, 2017