Personal Interest Branding: Source of Price Premium

Journal of International Consumer Marketing 2016 / 10

Personal Interest Branding: Source of Price Premium

Suchomelova, Aneta, Prochazka, Jakub, Durinik, Michal
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Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1080/08961530.2016.1236309
Date:
October, 2016
File:
PDF, 530 KB
english, 2016
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