Discernible impact of augmented reality on retail...

Journal of Retailing and Consumer Services 2017 / 01 Vol. 34

Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy

Poushneh, Atieh, Vasquez-Parraga, Arturo Z.
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Volume:
34
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2016.10.005
Date:
January, 2017
File:
PDF, 465 KB
english, 2017
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