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The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers' repurchase intention of smartphone brands
Filieri, Raffaele, Lin, ZhibinLanguage:
english
Journal:
Computers in Human Behavior
DOI:
10.1016/j.chb.2016.09.057
Date:
November, 2016
File:
PDF, 563 KB
english, 2016