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Social media posters and lurkers: The impact on team identification and game attendance in minor league baseball
Williams, Jo, Heiser, Robert, Chinn, Susan JVolume:
13
Language:
english
Journal:
Journal of Direct, Data and Digital Marketing Practice
DOI:
10.1057/dddmp.2011.44
Date:
April, 2012
File:
PDF, 277 KB
english, 2012