Marketing programmes across different phases of the product...

Asia Pacific Journal of Marketing and Logistics 2006 / 10 Vol. 18; Iss. 4

Marketing programmes across different phases of the product life cycle

Shukla, Paurav, Mohan, Avvari V., Krishnaswamy, K.N.
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Volume:
18
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/13555850610703290
Date:
October, 2006
File:
PDF, 223 KB
english, 2006
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