Effects of Disclosing Sponsored Content in Blogs: How the...

Effects of Disclosing Sponsored Content in Blogs: How the Use of Resistance Strategies Mediates Effects on Persuasion

van Reijmersdal, E. A., Fransen, M. L., van Noort, G., Opree, S. J., Vandeberg, L., Reusch, S., van Lieshout, F., Boerman, S. C.
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Volume:
60
Language:
english
Journal:
American Behavioral Scientist
DOI:
10.1177/0002764216660141
Date:
November, 2016
File:
PDF, 421 KB
english, 2016
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