WHEN DO BANDWAGON DIFFUSIONS ROLL? HOW FAR DO THEY GO? AND WHEN DO THEY ROLL BACKWARDS?: A COMPUTER SIMULATION.
Abrahamson, E., Bartner, L. R.Volume:
1990
Language:
english
Journal:
Academy of Management Proceedings
DOI:
10.5465/ambpp.1990.4978478
Date:
August, 1990
File:
PDF, 2.09 MB
english, 1990