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EEG Spectral Dynamics of Video Commercials: Impact of the Narrative on the Branding Product Preference
Wang, Regina W. Y., Chang, Yu-Ching, Chuang, Shang-WenVolume:
6
Language:
english
Journal:
Scientific Reports
DOI:
10.1038/srep36487
Date:
November, 2016
File:
PDF, 1.65 MB
english, 2016