Neural responses to functional and experiential ad appeals:...

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International Journal of Research in Marketing 2016 / 10

Neural responses to functional and experiential ad appeals: Explaining ad effectiveness

Couwenberg, Linda E., Boksem, Maarten A.S., Dietvorst, Roeland C., Worm, Loek, Verbeke, Willem J.M.I., Smidts, Ale
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Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2016.10.005
Date:
October, 2016
File:
PDF, 1.10 MB
english, 2016
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