Communication strategies for enhancing perceived fit in the...

Communication strategies for enhancing perceived fit in the CSR sponsorship context

Sohn, Yong Seok, Han, Jin K., Lee, Sung-Hack
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
31
Year:
2012
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/IJA-31-1-133-146
File:
PDF, 510 KB
english, 2012
Conversion to is in progress
Conversion to is failed