Communication strategies for enhancing perceived fit in the CSR sponsorship context
Sohn, Yong Seok, Han, Jin K., Lee, Sung-HackVolume:
31
Year:
2012
Language:
english
Journal:
International Journal of Advertising
DOI:
10.2501/IJA-31-1-133-146
File:
PDF, 510 KB
english, 2012