An Optimum Budget Allocation Model for Dynamic, Interacting...

An Optimum Budget Allocation Model for Dynamic, Interacting Market Segments

Gensch, Dennis H., Welam, Ulf Peter
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Volume:
20
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.20.2.179
Date:
October, 1973
File:
PDF, 993 KB
english, 1973
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