Can negative characters in soap operas be positive for...

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Journal of Business Research 2016 / 11

Can negative characters in soap operas be positive for product placement?

Dias, José António, Dias, José G., Lages, Carmen
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Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2016.10.010
Date:
November, 2016
File:
PDF, 780 KB
english, 2016
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