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International Journal of Production Economics 2016 / 11

Cooperative Advertising for Competing Manufacturers: The Impact of Long-Term Promotional Effects

Karray, Salma, Martín-Herrán, Guiomar, Sigué, Simon-Pierre
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Language:
english
Journal:
International Journal of Production Economics
DOI:
10.1016/j.ijpe.2016.11.007
Date:
November, 2016
File:
PDF, 662 KB
english, 2016
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