The More You Know … The More You Enjoy? Applying...

Journal of Media Economics 2016 / 10 Vol. 29; Iss. 4

The More You Know … The More You Enjoy? Applying ‘Consumption Capital Theory’ To Motion Picture Franchises

Opitz, Christian, Hofmann, Kay H.
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Volume:
29
Language:
english
Journal:
Journal of Media Economics
DOI:
10.1080/08997764.2016.1244676
Date:
October, 2016
File:
PDF, 1.21 MB
english, 2016
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