Factors influencing customer engagement with branded...

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Asia Pacific Journal of Tourism Research 2016 / 11

Factors influencing customer engagement with branded content in the social network sites of integrated resorts

Lei, Soey Sut Ieng, Pratt, Stephen, Wang, Dan
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Language:
english
Journal:
Asia Pacific Journal of Tourism Research
DOI:
10.1080/10941665.2016.1250792
Date:
November, 2016
File:
PDF, 1.48 MB
english, 2016
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