Better together? A hospitality case for umbrella branding

Journal of Business & Industrial Marketing 2016 / 10 Vol. 31; Iss. 8

Better together? A hospitality case for umbrella branding

Kooli, Kaouther, Cai, Huifen, Tang, Xiaoyun, Beer, Cornelia, Wright, Len Tiu
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
31
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-10-2016-273
Date:
October, 2016
File:
PDF, 398 KB
english, 2016
Conversion to is in progress
Conversion to is failed