When Brands Complement Patents in Securing the Returns from...

When Brands Complement Patents in Securing the Returns from Technological Innovation: The Case of Bayer Aspirin

Jennewein, Klaus, Durand, Thomas, Gerybadze, Alexander
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Volume:
14
Year:
2010
Journal:
Management international
DOI:
10.7202/044294ar
File:
PDF, 442 KB
2010
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