La figure de l’entrepreneur fondateur dans le récit de...

La figure de l’entrepreneur fondateur dans le récit de marque et la construction de la personnalité de la marque de luxe

Briot, Eugénie, de Lassus, Christel
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
17
Year:
2013
Language:
french
Journal:
Management international
DOI:
10.7202/1018266ar
File:
PDF, 492 KB
french, 2013
Conversion to is in progress
Conversion to is failed