The persuasive power of advergames: A content analysis focusing on persuasive mechanisms in advergames
Roettl, Johanna, Waiguny, Martin, Terlutter, RalfLanguage:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2016.10.001
Date:
November, 2016
File:
PDF, 352 KB
english, 2016