The persuasive power of advergames: A content analysis...

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The persuasive power of advergames: A content analysis focusing on persuasive mechanisms in advergames

Roettl, Johanna, Waiguny, Martin, Terlutter, Ralf
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Language:
english
Journal:
Australasian Marketing Journal (AMJ)
DOI:
10.1016/j.ausmj.2016.10.001
Date:
November, 2016
File:
PDF, 352 KB
english, 2016
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