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Examining the effect of experiential marketing on behavioral intentions in a festival with a specific sport event
Yazıcı, Tuba, Koçak, Settar, Altunsöz, Irmak HürmeriçLanguage:
english
Journal:
European Sport Management Quarterly
DOI:
10.1080/16184742.2016.1247903
Date:
November, 2016
File:
PDF, 1.75 MB
english, 2016