An introduction to brand equity — How to understand and...

An introduction to brand equity — How to understand and appreciate brand value and the economic impact of brand investment

Haigh, David
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Volume:
5
Language:
english
Journal:
Journal of Direct, Data and Digital Marketing Practice
DOI:
10.1057/palgrave.im.4340214
Date:
July, 2003
File:
PDF, 169 KB
english, 2003
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