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Acquiring Potential Blood Donors in Large Cities: A Preference-Based Donor Segmentation Study
Boenigk, Silke, Leipnitz, SigrunVolume:
28
Language:
english
Journal:
Journal of Nonprofit & Public Sector Marketing
DOI:
10.1080/10495142.2016.1238330
Date:
October, 2016
File:
PDF, 2.12 MB
english, 2016