Skewed Bidding in Pay-per-Action Auctions for Online...

American Economic Review 2009 / 04 Vol. 99; Iss. 2

Skewed Bidding in Pay-per-Action Auctions for Online Advertising

Agarwal, Nikhil, Athey, Susan, Yang, David
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Volume:
99
Language:
english
Journal:
American Economic Review
DOI:
10.1257/aer.99.2.441
Date:
April, 2009
File:
PDF, 119 KB
english, 2009
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