A Method for Measuring Consumers' Response to TV Commercial Films of Foods.
ASAKAWA, Masami, WATANABE, Yuji, OHSAWA, Seiji, AOKI, HiroshiVolume:
39
Year:
1992
Journal:
NIPPON SHOKUHIN KOGYO GAKKAISHI
DOI:
10.3136/nskkk1962.39.1077
File:
PDF, 387 KB
1992