A Method for Measuring Consumers' Response to TV Commercial...

A Method for Measuring Consumers' Response to TV Commercial Films of Foods.

ASAKAWA, Masami, WATANABE, Yuji, OHSAWA, Seiji, AOKI, Hiroshi
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Volume:
39
Year:
1992
Journal:
NIPPON SHOKUHIN KOGYO GAKKAISHI
DOI:
10.3136/nskkk1962.39.1077
File:
PDF, 387 KB
1992
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