When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the U.S. automotive industry
Talay, M. Berk, Akdeniz, M. Billur, Kirca, Ahmet H.Volume:
45
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-016-0507-4
Date:
July, 2017
File:
PDF, 570 KB
english, 2017