When do the stock market returns to new product...

When do the stock market returns to new product preannouncements predict product performance? Empirical evidence from the U.S. automotive industry

Talay, M. Berk, Akdeniz, M. Billur, Kirca, Ahmet H.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
45
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-016-0507-4
Date:
July, 2017
File:
PDF, 570 KB
english, 2017
Conversion to is in progress
Conversion to is failed