Intention-Behavior Discrepancy of Foreign versus Domestic...

  • Main
  • 2016 / 11
  • Intention-Behavior Discrepancy of Foreign versus Domestic...

Intention-Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge

Sun, Luping, Zheng, Xiaona, Su, Meng, Keller, L. Robin
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.15.0123
Date:
November, 2016
File:
PDF, 308 KB
english, 2016
Conversion to is in progress
Conversion to is failed