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Intention-Behavior Discrepancy of Foreign versus Domestic Brands in Emerging Markets: The Relevance of Consumer Prior Knowledge
Sun, Luping, Zheng, Xiaona, Su, Meng, Keller, L. RobinLanguage:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jim.15.0123
Date:
November, 2016
File:
PDF, 308 KB
english, 2016