BOP research meets macromarketing: content analysis of...

DECISION 2017 / 3 Vol. 44; Iss. 1

BOP research meets macromarketing: content analysis of BOP-related research in the Journal of Macromarketing

Singh, Ramendra, Bharadwaj, Apoorva
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Volume:
44
Language:
english
Journal:
DECISION
DOI:
10.1007/s40622-016-0142-4
Date:
March, 2017
File:
PDF, 667 KB
english, 2017
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