Managing Sport Sponsorship Programs: Lessons from a...

Journal of Advertising Research 2006 / 2 Vol. 45; Iss. 3

Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer

CHADWICK, SIMON, THWAITES, DES
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Volume:
45
Language:
english
Journal:
Journal of Advertising Research
DOI:
10.1017/s0021849905050312
Date:
February, 2006
File:
PDF, 126 KB
english, 2006
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