When 1 + 1 > 2: How Investors React to New Product Releases Announced Concurrently with Other Corporate News
Warren, Nooshin L., Sorescu, AlinaLanguage:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.15.0275
Date:
October, 2016
File:
PDF, 567 KB
english, 2016