Branding and relationships: Customer and supplier...

Journal of Financial Services Marketing 2004 / 3 Vol. 8; Iss. 3

Branding and relationships: Customer and supplier perspectives

O'Loughlin, Deirdre, Szmigin, Isabelle, Turnbull, Peter
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Volume:
8
Language:
english
Journal:
Journal of Financial Services Marketing
DOI:
10.1057/palgrave.fsm.4770121
Date:
March, 2004
File:
PDF, 145 KB
english, 2004
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