Product Line Bundling: Why Airlines Bundle High-End While...

Marketing Science 2017 / 01 Vol. 36; Iss. 1

Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End

Shugan, Steven M., Moon, Jihwan, Shi, Qiaoni, Kumar, Nanda S.
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Volume:
36
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2016.1004
Date:
January, 2017
File:
PDF, 2.33 MB
english, 2017
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