![](/img/cover-not-exists.png)
Using terroir to exploit local identity and cultural heritage in marketing strategies: An exploratory study among Italian and French wine producers
Riviezzo, Angelo, Garofano, Antonella, Granata, Julien, Kakavand, SamanehVolume:
13
Language:
english
Journal:
Place Branding and Public Diplomacy
DOI:
10.1057/s41254-016-0036-4
Date:
May, 2017
File:
PDF, 251 KB
english, 2017