Synergy between R&D and advertising on shareholder...

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Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 2016

Synergy between R&D and advertising on shareholder value: Does firm size matter?

Peng, Chi-Lu, Wei, An-Pin, Chen, Miao-Ling, Huang, Wen-Tsung
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Year:
2016
Language:
english
Journal:
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
DOI:
10.1002/cjas.1390
File:
PDF, 184 KB
english, 2016
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