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Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants
Girard, Tulay, Trapp, Paul, Pinar, Musa, Gulsoy, Tanses, Boyt, Thomas E.Volume:
25
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2016.1236662
Date:
January, 2017
File:
PDF, 492 KB
english, 2017