[Research in Consumer Behavior] Consumer Culture Theory Volume 18 || The Role of Subcultural Activism in the Reshaping of Mainstream Markets: From Positive to Negative Associations
Özçağlar-Toulouse, Nil, Rinallo, Diego, Belk, Russell W.Volume:
10.1108/S0
Year:
2016
Language:
english
DOI:
10.1108/s0885-211120160000018011
File:
PDF, 257 KB
english, 2016