Design graphique du packaging et innovation : Une etude...

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Design graphique du packaging et innovation : Une etude comparative des codes visuels des vins de Bordeaux et de la Barossa Valley

Celhay, F., Masson, J., Garcia, K., Folcher, P., Cohen, J.
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Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.1177/0767370116678732
Date:
December, 2016
File:
PDF, 981 KB
french, 2016
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