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Effect of Topic Sensitivity on Online Survey Panelists’ Motivation and Data Quality
Roster, Catherine A., Albaum, Gerald, Smith, Scott M.Volume:
25
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2016.1205449
Date:
January, 2017
File:
PDF, 381 KB
english, 2017