OCL: Online Customer Loyalty in the Service Industries: Scale Development and Validation
Toufaily, Elissar, Fallu, Jean-Mathieu, Ricard, LineVolume:
15
Language:
english
Journal:
Journal of Relationship Marketing
DOI:
10.1080/15332667.2016.1209067
Date:
October, 2016
File:
PDF, 1.30 MB
english, 2016