Building brand equity through industrial tourism

Building brand equity through industrial tourism

Chow, Hsueh-wen, Ling, Guo-Jie, Yen, I-yin, Hwang, Kuo-Ping
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Language:
english
Journal:
Asia Pacific Management Review
DOI:
10.1016/j.apmrv.2016.09.001
Date:
December, 2016
File:
PDF, 796 KB
english, 2016
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