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Artificial neural networks, classification trees and regression: Which method for which customer base?
Linder, Roland, Geier, Jeannine, Kölliker, MathiasVolume:
11
Language:
english
Journal:
Journal of Database Marketing & Customer Strategy Management
DOI:
10.1057/palgrave.dbm.3240233
Date:
July, 2004
File:
PDF, 347 KB
english, 2004