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Interpreting the Stock Returns to New Product Announcements: How the Past Shapes Investors' Expectations of the Future
Warren, Nooshin L., Sorescu, AlinaLanguage:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.14.0119
Date:
December, 2016
File:
PDF, 445 KB
english, 2016