Toward a theory of customer engagement marketing

Journal of the Academy of Marketing Science 2017 / 5 Vol. 45; Iss. 3

Toward a theory of customer engagement marketing

Harmeling, Colleen M., Moffett, Jordan W., Arnold, Mark J., Carlson, Brad D.
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Volume:
45
Language:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-016-0509-2
Date:
May, 2017
File:
PDF, 754 KB
english, 2017
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